Hi, I'm Anita. I build social media strategy and content for health and wellness coaches who want their online presence to actually reflect the work they do. No fluff, no filler. Just content that works.
I'm Anita Obongha. Freelance social media manager, short-form video editor, and someone who takes content way more seriously than is probably healthy. My clients can confirm.
I spend my days building social media systems for health and wellness coaches who want real growth, the kind that comes from trust, not tricks. That means content strategy, ideal customer avatar development, content creation, video editing, and full outreach systems that bring the right clients to the door. Nothing half done.
I specialise in this niche because I understand it closely: the audience, the language, and what actually makes someone book a call with a coach they've never met. Every strategy document, content bible, and avatar profile I build follows a defined structure, so nothing is guesswork.
Based in Nigeria. Working with coaches everywhere.
Every piece of content I build for a coach runs through the same four-stage framework, so the strategy behind it is never guesswork.
Content designed to stop the scroll and pull the right audience in.
Content that speaks directly to what your audience is already feeling.
Content that teaches and builds trust before anyone is asked to buy.
Content that converts, with a clear next step every time.
Pick one, pick all, either way you're covered.
A clear plan for what to post, when to post it, and why your audience should care.
We figure out exactly who you're talking to, so your content stops talking to everyone and starts speaking to someone.
Captions, carousels, and short-form video made to stop the scroll and start the conversation.
A complete messaging blueprint that maps your customer's journey, so every post has a job to do.
A built-out system for finding and reaching the coaches and clients who are the right fit for what you offer.
Your account stays active, consistent, and on-brand, even when you're busy running your practice.
A straightforward process from first call to content that's live and working.
We talk through your practice, your audience, and where your content is falling short.
I build your ideal customer avatar and a strategy document tailored to your practice.
A full content roadmap mapping your customer's journey, post by post.
Content goes live, gets managed, and gets refined as we learn what your audience responds to.
Different practices, same approach: understand the audience deeply, then build content that actually speaks to them.
Social media management and content creation built around Heather's coaching practice, keeping her content consistent, on-brand, and focused on the audience she's built her work for.
Content strategy and social media management for Elza's practice, translating her approach to wellness into content her audience actually connects with.
Ongoing education across the platforms and strategy behind the work.
HubSpot Academy
Hootsuite
Hootsuite
Semrush
Meta Blueprint
Whether you're a coach with big ambitions or a practice that deserves to be found, let's have a real conversation about what's possible.
Book a Free Discovery Calland remember, the right audience is always worth the patience. ✨